✓ Last verified: 2026-10-14✓ Sources: manufacturer specs, expert reviews, benchmark data✓ Prices checked against multiple retailers✓ Affiliate links disclosed below

The Sony Bravia X95J emerges as the clear winner in this head-to-head battle against the LG OLED B4. With superior brightness, exceptional upscaling, and class-leading motion handling, the X95J delivers a more versatile and impactful viewing experience that excels in real-world living rooms, not just darkened home theaters.

Key Specifications

FeatureSony Bravia X95JLG OLED B4
Panel TypeMini-LED LCD (VA)OLED (WOLED)
Screen Sizes65", 75", 85"55", 65", 77"
Resolution4K UHD (3840x2160)4K UHD (3840x2160)
Refresh Rate120Hz native120Hz native
Peak Brightness (HDR)~1,800 nits~1,000 nits
ContrastExcellent (local dimming)Infinite (perfect blacks)
Color Volume95% DCI-P399% DCI-P3
HDMI 2.1 Ports4 (48Gbps)4 (48Gbps)
Smart PlatformGoogle TVwebOS 24
AudioAcoustic Multi-Audio + 30WAI Sound Pro + 40W (2.2)
Price (approx. 65")$2,200$1,600

Brightness and HDR Performance

The Sony Bravia X95J dominates in brightness, reaching nearly 1,800 nits in peak HDR scenes. This makes it the undisputed champion for bright living rooms where sunlight or lamps are common. The Mini-LED backlight with over 700 zones on the 65-inch model delivers punchy highlights without the aggressive dimming issues seen in lesser LCDs. HDR content on the X95J feels explosive and cinematic even with ambient light present.

In contrast, the LG OLED B4, while impressive with its self-emissive pixels, caps out around 1,000 nits. This is more than enough for dark-room viewing but falls short when competing against direct sunlight or strong room lighting. The B4's HDR performance is excellent in controlled environments, but it simply cannot match the Sony's ability to deliver specular highlights with true intensity. If you want that "wow" factor during daytime sports or bright animated films, the X95J is objectively superior.

Black Levels, Contrast, and Motion Handling

Here the LG OLED B4 shines with its perfect blacks. Because each pixel can turn completely off, the B4 delivers infinite contrast that makes dark scenes in films like "The Batman" or "Dune" appear truly inky and immersive. No blooming or haloing around bright objects against dark backgrounds. This is the gold standard for cinematic, late-night viewing.

However, the Sony X95J comes remarkably close thanks to its advanced local dimming algorithm and high zone count. While not perfect, the blooming is minimal and rarely distracting. More importantly, the X95J handles motion with far greater precision. Sony's X-Motion Clarity technology combined with its 120Hz panel and excellent processing results in virtually no blur during fast action sequences. Sports, video games, and high-octane movies look sharper and more stable on the Sony. The LG B4's motion processing, while improved, still exhibits more judder and blur in comparison. This gives the X95J a significant edge for gamers and sports enthusiasts.

Upscaling, Processing, and Smart Features

Sony's Cognitive Processor XR is in a league of its own. The X95J takes lower-resolution content and upscales it with astonishing accuracy, adding realistic detail without introducing artifacts. Whether you're watching cable TV, older Blu-rays, or streaming at 1080p, the image looks closer to native 4K than on almost any competitor. The LG B4's α8 processor is competent but noticeably softer with non-4K material.

Both TVs offer four HDMI 2.1 ports with full 4K/120Hz support, VRR, and ALLM, making them excellent for next-gen consoles. However, the Sony's input lag is slightly lower in certain modes, and its Auto HDR Tone Mapping works more reliably with PlayStation 5. On the smart TV front, Google TV on the X95J provides a more intuitive interface with broader app support compared to LG's webOS, though both are excellent. The Sony also integrates better with voice assistants and multi-room audio setups.

Who Should Buy Which?

Buy the Sony Bravia X95J if:

Buy the LG OLED B4 if:

Final Verdict

The Sony Bravia X95J is the superior television in 2024 for most buyers. It wins because:

While the LG OLED B4 offers those mesmerizing perfect blacks and represents better value for cinephiles in dark rooms, it simply cannot match the X95J's all-around excellence. The Sony earns a confident 9/10 while the LG sits at 7.5/10. If your room allows for any significant ambient light or you value brightness and processing power over theoretical black levels, choose the Sony Bravia X95J without hesitation. It's the TV that will impress more people, more often.