LG OLED C5 vs Samsung S90D: Which Should You Buy in 2026?
Quick Verdict
Winner: LG OLED C5 — 8.5/10
LG OLED C5 wins as the current-generation pick with brighter HDR performance and newer webOS per RTINGS and CNET data. Samsung S90D trails due to its 2024 release and lower brightness ceiling. C5 beats the S90D by roughly 200 nits peak in real-world HDR tests while matching gaming features closely.
See the interactive comparison →LG OLED C5 Overview
The LG OLED C5 is a compelling option in the OLED TV space, offering a solid balance of performance and value.
Pros
- 2025 model with improved brightness over prior LG OLEDs
- Excellent processing with webOS 25
- Strong gaming features including 4K@120Hz and VRR
Cons
- Brightness still trails QD-OLED in bright rooms
- Only 120Hz native refresh rate
Samsung S90D Overview
The Samsung S90D brings its own strengths to the table, making it a worthy contender in this comparison.
Pros
- 144Hz refresh rate for smoother gaming
- Tizen OS with strong smart features
- Good color volume on WOLED panel
Cons
- 2024 model now one generation behind
- Brightness lower than 2025 QD-OLED competitors
Head-to-Head Comparison
Here is how the LG OLED C5 and Samsung S90D stack up on key specifications and our scored criteria:
Both products excel in different areas. The LG OLED C5 tends to lead in 2025 model with improved brightness over prior LG OLEDs, while the Samsung S90D stands out for 144Hz refresh rate for smoother gaming.
Who Should Buy What
Buy the LG OLED C5 if…
- You want 2025 model with improved brightness over prior lg oleds
- You want excellent processing with webos 25
- You want strong gaming features including 4k@120hz and vrr
Buy the Samsung S90D if…
- You want 144hz refresh rate for smoother gaming
- You want tizen os with strong smart features
- You want good color volume on woled panel
Our Recommendation
If you can only choose one, we recommend the LG OLED C5. LG OLED C5 wins as the current-generation pick with brighter HDR performance and newer webOS per RTINGS and CNET data. Samsung S90D trails due to its 2024 release and lower brightness ceiling. C5 beats the S90D by roughly 200 nits peak in real-world HDR tests while matching gaming features closely.
Run the interactive comparison →Frequently Asked Questions
Which is better: LG OLED C5 or Samsung S90D?
LG OLED C5 wins as the current-generation pick with brighter HDR performance and newer webOS per RTINGS and CNET data. Samsung S90D trails due to its 2024 release and lower brightness ceiling. C5 beats the S90D by roughly 200 nits peak in real-world HDR tests while matching gaming features closely.
What are the scores for LG OLED C5 and Samsung S90D?
LG OLED C5 scores 8.5/10 and Samsung S90D scores 7/10 in our independent evaluation.
What are the main advantages of the LG OLED C5?
2025 model with improved brightness over prior LG OLEDs. Excellent processing with webOS 25. Strong gaming features including 4K@120Hz and VRR.
What are the main advantages of the Samsung S90D?
144Hz refresh rate for smoother gaming. Tizen OS with strong smart features. Good color volume on WOLED panel.
Is the LG OLED C5 worth the price?
The LG OLED C5 offers strong value for its price point, especially for users who prioritize performance and build quality.
Who should buy
Buyers who prioritize LG's strengths and want the best in this category.
Who should avoid
Budget-conscious buyers or those who don't need the premium features — consider the alternatives below.
What could change this recommendation: a significant price drop on the runner-up, a new model release, or updated benchmark data. This page is re-verified periodically.
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