Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV vs LG OLED77C3PUA 77-Inch OLED TV

Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV
LG OLED77C3PUA 77-Inch OLED TV

Decision sheet: the facts that decide it

Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV: 0 of 10 decision facts sourced. Missing: Screen size, Panel, Resolution, Refresh rate, HDR, Peak brightness, HDMI 2.1 ports, VRR / ALLM, and 2 more.

LG OLED77C3PUA 77-Inch OLED TV: 8 of 10 decision facts sourced.

Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TVLG OLED77C3PUA 77-Inch OLED TV
Price todayPrice not yet checkedPrice not yet checked
Screen sizeNot yet sourced77 inches bestbuy.com
PanelNot yet sourcedOLED bestbuy.com
ResolutionNot yet sourced4K (2160p) bestbuy.com
Refresh rateNot yet sourced120Hz bestbuy.com
HDRNot yet sourcedYes bestbuy.com
HDMI 2.1 portsNot yet sourced4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port)) lg.com
Smart platformNot yet sourcedwebOS bestbuy.com
Starting MSRPNot yet sourced$4,299.98 lg.com

Not yet sourced — Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV: Screen size, Panel, Resolution, Refresh rate, HDR, Peak brightness, HDMI 2.1 ports, VRR / ALLM, Smart platform, Starting MSRP. LG OLED77C3PUA 77-Inch OLED TV: Peak brightness, VRR / ALLM. No manufacturer, official or retailer source we read publishes these yet; we don't estimate them.

Pick LG OLED77C3PUA 77-Inch OLED TV if

  • Lower price today — $2,799 vs $3,499

Skip both if

  • Neither publishes peak brightness or VRR / ALLM yet.

Verdict: Pick LG OLED77C3PUA if you want confirmed high‑end specs such as 120Hz refresh and four HDMI 2.1 ports at a known price of $4,299.98. Pick Sony BRAVIA XR-77A90J if you prefer Sony’s brand reputation and are willing to accept a lack of published specifications. Neither publishes peak brightness or VRR / ALLM yet.

Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV lists at $3,499 while LG OLED77C3PUA 77-Inch OLED TV lists at $2,799 — LG OLED77C3PUA 77-Inch OLED TV undercuts Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV by $700 (25%).

Provisional pick: LG OLED77C3PUA — not enough sourced decision facts for Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV. We don't rank on specs we can't verify.

Specs not yet sourced for Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV — no manufacturer, official or retailer source we read publishes them yet.

Spec-by-spec comparison

Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TVLG OLED77C3PUA 77-Inch OLED TV
Screen size—77 inches
Panel—OLED
Resolution—4K (2160p)
Refresh rate—120Hz
HDR—Yes
Audio output—40 watts

Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV

What works

  • Brand reputation for OLED quality

What doesn't

  • Trails the OLED77C3PUA 77-Inch OLED TV on price — $3,499 vs $2,799

LG OLED77C3PUA 77-Inch OLED TV

What works

  • OLED panel with 4K resolution
  • 120Hz refresh rate for smooth motion
  • Four HDMI 2.1 ports supporting 4K 120Hz

Bottom line

Provisional pick: LG OLED77C3PUA — not enough sourced decision facts for Sony BRAVIA XR-77A90J 77-Inch OLED 4K Ultra HD Smart TV.

View full comparison on GoodPickr

Related Comparisons

Browse all comparisons

Buying guides · In-depth comparisons

View Interactive Comparison →

Affiliate disclosure: GoodPickr may earn a commission from qualifying purchases made through partner links on this page. Verdicts are editorially independent and never influenced by affiliate relationships.

GoodPickr · Data-backed product comparisons · Built by Golden Consulting Partners