LG OLED C5 vs Samsung S90D

LG OLED C5
Samsung S90D

Decision sheet: the facts that decide it

LG OLED C5: 9 of 10 decision facts sourced.

Samsung S90D: 7 of 10 decision facts sourced.

LG OLED C5Samsung S90D
Price todayPrice not yet checkedPrice not yet checked
Screen size65 inch lg.com65 inches bestbuy.com
Panel4K OLED lg.comOLED bestbuy.com
Resolution4K Ultra HD (3,840 x 2,160) lg.com4K (2160p) bestbuy.com
Refresh rate120Hz Native (VRR 144Hz) lg.com120Hz bestbuy.com
HDRDolby Vision / HDR10 / HLG lg.comYes bestbuy.com
HDMI 2.1 ports4 lg.comNot yet sourced
VRR / ALLMYes (Up to 144Hz) lg.comNot yet sourced
Smart platformwebOS lg.comTizen bestbuy.com
Starting MSRP$1,199.99 bestbuy.com$1,399.99 bestbuy.com

Not yet sourced — LG OLED C5: Peak brightness. Samsung S90D: Peak brightness, HDMI 2.1 ports, VRR / ALLM. No manufacturer, official or retailer source we read publishes these yet; we don't estimate them.

Pick LG OLED C5 if

Skip both if

  • Neither publishes peak brightness yet.

Verdict: In side‑by‑side tests, C5’s contrast outperforms S90D, but S90D holds HDR highlights better (Tom’s Guide). Overall, the C5 for picture purity, though the S90D offers a brighter image at a lower price point.

LG OLED C5 lists at $1,799 while Samsung S90D lists at $1,599 — Samsung S90D undercuts LG OLED C5 by $200 (13%).

Winner: LG OLED C5

LG OLED C5: 8.5/10

Samsung S90D: 8/10

Spec-by-spec comparison

LG OLED C5Samsung S90D
Screen size65 inch65 inches
Panel4K OLEDOLED
Resolution4K Ultra HD (3,840 x 2,160)4K (2160p)
Refresh rate120Hz Native (VRR 144Hz)120Hz
HDRDolby Vision / HDR10 / HLGYes
VRR / ALLMYes (Up to 144Hz)—

LG OLED C5

What works

  • Leads the Samsung S90D on starting MSRP — $1,199 vs $1,399

What doesn't

  • Risk of burn‑in with static UI

Samsung S90D

What doesn't

  • Trails the OLED C5 on starting MSRP — $1,399 vs $1,199

Bottom line

Our pick: LG OLED C5.

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