Verdict: LG C5 OLED 77 wins with a 2025-03 release date, $3700 MSRP, and Alpha 9 AI Gen8 processor versus the S95D's 2024-03 launch at $4599 with NQ4 AI Gen2 (per grounded facts). The C5 provides current-generation webOS 25 and 120Hz native refresh while the S95D's Glare Free QD-OLED panel is its main differentiator. S95D trails in value and longevity as an outdated model per 2026 generation data.
LG C5 OLED 77 lists at $3,700 while Samsung S95D 77 lists at $4,599 — LG C5 OLED 77 undercuts Samsung S95D 77 by $899 (24%).
Winner: LG C5 OLED 77
LG C5 OLED 77: 9/10
Samsung S95D 77: 7/10
| LG C5 OLED 77 | Samsung S95D 77 | |
|---|---|---|
| Screen Size | 77-inch 4K OLED evo | 77-inch 4K QD-OLED |
| Panel Type | OLED evo | QD-OLED with Glare Free |
| Refresh Rate | 120Hz native (144Hz VRR) | 120Hz (up to 144Hz) |
| Processor | Alpha 9 AI Processor 4K Gen8 | NQ4 AI Gen2 |
Our pick: LG C5 OLED 77.
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