By Billy G. · Founder & Lead EditorVerified May 22 by Billy G.
Roku Ultra 2024
Roku Ultra 2024vs
Apple TV 4K
Apple TV 4K 3rd Gen
Worth-It Score: 76/100WAITApple TV 4K 3rd Gen scores well, but current pricing sits above our fair-price band. Wait for a price drop before pulling the trigger.
✓VerifiedConfidence: 85%
Verdict: Apple TV 4K 3rd Gen wins overall with superior performance and ecosystem integration, scoring higher in four of six categories. Roku Ultra 2024 counters with better value and wired Ethernet, making it preferable for non-Apple households focused on simple 4K streaming. Key sourced facts include A15 chip benchmarks from Geekbench, Roku's channel count from official specs, and remote usability notes from Wirecutter.
How we scored itSpec verificationOwner sentimentLive pricing (4h refresh)Editorial reviewOur methodology →
Winner: Apple TV 4K 3rd Gen
Roku Ultra 2024: 7.5/10
Apple TV 4K 3rd Gen: 8.5/10
Spec-by-spec comparison
Roku Ultra 2024
Apple TV 4K 3rd Gen
Resolution
4K HDR with Dolby Vision
4K HDR with Dolby Vision
Audio Support
Dolby Atmos, DTS:X
Dolby Atmos, DTS:X
Processor
Quad-core
A15 Bionic
Storage
—
64GB or 128GB
Roku Ultra 2024
What works
Built-in Ethernet port for stable wired streaming
Voice remote with headphone jack and lost-remote finder
Extensive free channel selection and simple interface
What doesn't
Limited app ecosystem compared to competitors
No native Apple AirPlay support
Apple TV 4K 3rd Gen
What works
Powerful A15 chip for smooth gaming and apps
Seamless integration with Apple ecosystem and AirPlay
High-quality Siri Remote with precise tracking
What doesn't
Higher price point than most streaming sticks
Fewer free channels than Roku
Bottom line
Our pick: Apple TV 4K 3rd Gen. It edges out the alternative on powerful a15 chip for smooth gaming and apps. That said, Roku Ultra 2024 still wins on built-in ethernet port for stable wired streaming — consider it if that single trade matters most for your use.