Verdict: Roku Ultra 2024 is the better value pick at $99 with 30% faster quad-core performance and a modern remote (per Roku specs). Apple TV 4K 3rd Gen leads in premium features like Dolby Vision and storage options but costs $30 more. Roku wins overall for most users seeking current Wi-Fi 6 streaming without extras.
Roku Ultra 2024 lists at $99 while Apple TV 4K 3rd Gen lists at $129 — Roku Ultra 2024 undercuts Apple TV 4K 3rd Gen by $30 (30%).
Winner: Roku Ultra 2024
Roku Ultra 2024: 8/10
Apple TV 4K 3rd Gen: 7.5/10
| Roku Ultra 2024 | Apple TV 4K 3rd Gen | |
|---|---|---|
| Processor | Quad-core | A15 Bionic |
| Wi-Fi | Wi-Fi 6 | Wi-Fi 6 |
| Remote | Voice Remote Pro (2nd Edition) with backlit buttons and USB-C charging | Siri Remote with Bluetooth 5.0 |
| Release Date | 2024-09 | 2022-11 |
Our pick: Roku Ultra 2024.
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