Google Analytics 4 vs Plausible Analytics Growth Plan
Verdict: Google Analytics 4 provides a powerful free solution with deep Google ecosystem integration, but it stores data on Google servers and offers limited export options. Plausible Analytics Growth Plan delivers a privacy‑first, lightweight experience with simple reporting at $29 /mo, though it lacks advanced attribution features. For teams prioritizing cost‑free, comprehensive marketing data, GA4 wins; for privacy‑conscious sites willing to pay, Plausible is the better choice (sources: Google Analytics docs, Plausible pricing page, G2 user reviews).
Winner: Plausible Analytics Growth Plan
Google Analytics 4: 6.5/10
Plausible Analytics Growth Plan: 7.5/10
Spec-by-spec comparison
| Google Analytics 4 | Plausible Analytics Growth Plan | |
|---|---|---|
| Monthly price | Free (per Google) | $29 (per Plausible) |
| Data retention | 2 years (per Google) | Indefinite (per Plausible) |
| Page view limit | Unlimited (per Google) | 100k monthly pageviews (per Plausible) |
| Feature set | Standard reporting, integration with Google Ads | Privacy‑first, simple dashboard, no cookies |
Google Analytics 4
What works
- Free tier with unlimited pageviews
- Deep integration with Google Ads and Search Console
- Rich ecosystem of third‑party integrations
What doesn't
- Data stored on Google servers raises privacy concerns
- Limited data export options
Plausible Analytics Growth Plan
What works
- Privacy‑first, GDPR‑compliant
- Simple, fast UI
- No third‑party scripts
What doesn't
- Higher cost than free GA4
- Lacks advanced marketing attribution features
Bottom line
Our pick: Plausible Analytics Growth Plan.
View full comparison on GoodPickr
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