LG OLED C5 vs Samsung S90D

By Billy G. · Founder & Lead EditorVerified Jun 5 by Billy G.

LG OLED C5
LG OLED C5
Samsung S90D
Samsung S90D

Verdict: LG OLED C5 wins on value and feature balance with its 2025-03 release, Alpha 9 Gen8 processor, and Dolby Vision at $1399 MSRP versus the S90D's 2024-03 NQ4 Gen2 and $1999 price. The S90D retains an edge in native 144Hz panel refresh and QD-OLED color volume. C5 is the stronger pick for most buyers seeking current-generation performance.

LG OLED C5 lists at $1,399 while Samsung S90D lists at $1,999 — LG OLED C5 undercuts Samsung S90D by $600 (43%).

Winner: LG OLED C5

LG OLED C5: 8.5/10

Samsung S90D: 7/10

Spec-by-spec comparison

LG OLED C5Samsung S90D
Display4K OLED evo4K QD-OLED
Refresh Rate120Hz native (144Hz VRR)144Hz
ProcessorAlpha 9 AI Processor Gen8NQ4 Gen2 AI Processor
HDR SupportDolby Vision/AtmosHDR10+/Dolby Atmos

LG OLED C5

What works

  • Brighter panel via Brightness Booster
  • Dolby Vision support for wider HDR compatibility
  • Comprehensive gaming features including 144Hz VRR

What doesn't

  • 144Hz is VRR only, not native panel refresh
  • Higher price per inch in larger sizes vs prior C-series

Samsung S90D

What works

  • Native 144Hz panel refresh rate
  • QD-OLED color volume advantage in bright rooms
  • Lower MSRP in 2024 launch window

What doesn't

  • No Dolby Vision support
  • Older 2024 processor generation

Bottom line

Our pick: LG OLED C5.

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