Hisense U8N 65" outperforms on brightness and refresh rate with 2000 nits and 144Hz versus LG's 1500 nits and 120Hz per RTINGS measurements. LG QNED85 65" provides better out-of-box color accuracy and a more refined smart platform according to CNET and Wirecutter evaluations. Hisense wins for bright-room HDR and value while LG suits users prioritizing interface and gaming ecosystem.