The MacBook Pro M4 is the better choice for creative professionals and heavy users due to its more powerful M4 Pro chip and higher-quality XDR display. However, the MacBook Air M4 offers better value for general users who prioritize portability and battery life. According to CNET, the MacBook Pro M4 has a more powerful chip, but the MacBook Air M4 has a longer battery life (per CNET battery test).